How to Harness Digital Word of Mouth [Podcast]

Word of mouth has gone digital with social influence and local restaurant reviews.

The Power of Reviews as Digital Word of Mouth

Word of mouth remains one of the most powerful marketing channels in any restaurant marketer’s arsenal. But the definition of word of mouth has changed, adding digital spaces like social influence and local restaurant reviews to the mix. Our own Mark Goloboy sat down with Mike Street Fight’s Mike Boland to discuss why your reviews matter and a few tips on how to get started responding to them.

Listen to the podcast below:

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